Werenbach
Presentation of Werenbach
Werenbach is known for its affordable high-end rocket watches. Based in Zurich, it is an exclusive watch manufacturer that inspires a community of watch lovers worldwide. Werenbach defines exclusivity not in terms of high prices, but by the things that make its watches unique: the reuse of original rocket material, the salvaging of this material by hand from a rigorously guarded military zone, and the ‘spaceborn’ philosophy that unites its wearers.
History of Werenbach
Founded in 2013
In 2010, Patrick Hohmann had the bold idea of building watches from real-life space rockets. In 2012, he set off for Kazakhstan to search for genuine rocket material on the Kazakh steppe. One year later, Werenbach was founded. The first rocket watch came into being nine months later, developed and built in an 8 m2 watchmaking atelier in the heart of Zurich. Initially, Werenbach worked on micro-production lots of one to 25 rocket watches. It wasn’t long before the company began to garner international attention. The subsequent ‘Earth Collection’ was financed by more than 2,000 Werenbach fans via crowdfunding. This worldwide crowdfunding spurred on the fledgling business and established a fan base far beyond the Swiss borders. Today, Werenbach has 35,000 followers (and counting), and its collections have grown from 25 pieces to more than 1,000. Until recently, Werenbach manufactured all of its rocket watches in its own atelier. Now, due to rising production volumes, we outsource parts of the production to an established Swiss ‘assembling partner’ in the canton of Jura on an as-needed basis. We use the atelier primarily for developing and manufacturing new collections and special editions.
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