Sartory-Billard

Presentation of Sartory-Billard

Join me on a bespoke watchmaking journey, where we’ll bring your vision to life through the production of our carefully crafted parts, culminating in the final assembly of your one-of-a-kind timepiece. “Craft”, “hand made”, “artisan”. These are phrases that get thrown around by these days. At SARTORY BILLARD it means rolling up our sleeves and offering something crafted with passion. “Hand made watch” doesn’t mean we don’t use technology. Laser, CNC, lathe, drill, milling machine, microscope are daily tools used in our workshop or our subcontractor’s.

History of Sartory-Billard

Founded in 2015

I am a designer first and foremost. But what I love most is to reveal the creativity of my customers. As an autodidact and with the help of some kind and patient craftsmen, I have been learning the art and craft of making watches. Offering the possibility to bring their design ideas to life is why watch collectors have been coming to me more and more. I have no marketing budget, no « friends of the brand ». SARTORY BILLARD brand ambassadors are something completely different in today’s watch world – they are satisfied customers. Creating a SARTORY BILLARD watch is an experience where the only catalog is your imagination and your creativity. Sartory Billard was founded in 2015 with a simple idea – design and create timepieces that capture and express the unique history and personality of their owner. The first three model series (SB01, SB02, and SB03) put Sartory Billard on the radar of watch enthusiasts around the world. The current SB04 and SB05 families have enabled Armand Billard to further refine and develop a unique style of hand craftsmanship and incorporate it into his vision of what bespoke watches could be. The brand’s vision is global, and it translates into a wide range of customization possibilities, giving free rein to the client’s imagination. The results have been well documented by not only their owners, but the world’s watch journalists and enthusiasts.