Draken
Presentation of Draken
Our Namesake The name Draken comes from the name Drakensberg, meaning ‘mountain of dragons’. The Drakensberg extends almost the entire length of South Africa, creating a central plateau with the highest peaks in the east. It is a place that is serene and ancient, and beckons for adventure. Our Mission At Draken Watches we strive to create hard-wearing, reliable timepieces that you can take into any outdoor situation, and be confident that it won’t skip a beat. We know that our toughest test begins with you, our customer. Take your Draken to the limits. Our Philosophy To create unique and original designs that fulfil the needs of our customers who seek adventure in all of life’s forms. We’re not about creating homages and replicas. When you buy a Draken, you are buying something truly special.
History of Draken
Although I currently reside in Auckland, New Zealand, I still consider South Africa my Motherland, and the Drakensberg has a special place in my heart. Many of the holidays of my youth were spent exploring and hiking these wondrous mountains, and I always try to see them when I go back for a visit. The outdoors have always been a great source of inspiration for me, and whether I’m hiking in the Berg in South Africa, or mountain biking in New Zealand, it is these environments that I feel most at home. I have always had a passion for design, but it wasn’t until 2015 when I was introduced to the Microbrand watch industry, that I became completely obsessed with watches. I didn’t just want Draken to be another homage watch company, but rather to walk a fresh new path with distinct original designs.
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