Doxa

Presentation of Doxa

The world over and across generations of divers and adventurers. DOXA SUB stands for the benchmark for diving watches, greatly contributing to the safety of professional and sports divers thanks to the many technical details they introduced.

History of Doxa

Founded in 1889

Our journey starts in the small town of Le Locle, deep in Switzerland’s cradle of Swiss watchmaking: the Jura Mountains. Georges Ducommun was one of 13 children and only twelve years old when he began his apprenticeship with an established watchmaker in 1880. As the family was not well off, Georges had to contribute his share to the family income. Georges´ temperament for hard work and discipline combined with a passion for mechanical precision and beauty meant timepieces passed through increasingly skilled and expert hands. Georges had built a solid reputation for ingenuity, attention to detail, quick service and customer orientation - even walking twenty-odd kilometers to deliver a watch. But he was never satisfied. As he brought each tiny component and movement to life, Georges imagined how he could tweak it to make an even better watch. Georges soon realized it was time to step out of his comfort zone and opened his own business, “Georges Ducommun, Fabriques Doxa” at the age of 21. The advent of quartz technology marked a turbulent time for the Swiss watchmaking industry. One of many challenges DOXA and other great brands had to come to grips with. A new era began when the Jenny family acquired DOXA in 1997, merging an enduring appeal of iconic collections with a family active in watchmaking for four generations. The headquarters were transferred to Biel/Bienne, Switzerland. In 2019, Romeo F. Jenny was appointed as President of the Board of Directors of Walca Group and Jan Edöcs, Board Member of the Walca Group and CEO of DOXA Watches. Our adventure continues today, 130 years after it began.